Bibile Kandura Tea
The Tea that Connects Humanity
Bibilekandura Tea, a family-owned business with a rich heritage in Ceylon tea, approached us to create a digital platform that would authentically represent their brand while connecting with a wider audience. With a focus on heritage, authenticity, and sustainability, the goal was to showcase their artisanal teas and create an engaging online experience.
But as always, we wanted to dig deeper. After a few discussions, we uncovered the hidden goals behind the surface-level objective. They aimed to introduce their brand to the French market as a significant step in their global mission, increase their revenue, raise brand awareness, and position their brand as the tea that can connect people. These were the real goals they wanted to achieve.
Industry
Food and Bevarage
Global Market (French)
eCommerce
Orgin : Sri Lanka
SERVICES PROVIDED
Stratergy
Reranding
Positioning
Website Design
Digital Experience Design
Perfomance Marketing
UI/UX Design
Packaging Design
Digital Stratergy
Brand Identity Design
Social Media
PPC
"We want people to experience the heritage and authenticity of Bibile Kandura Tea before they even taste it."
-Chief Strategist at FoxMindz during the 3rd team discussion
He believed that this was the best possible way to differentiate the brand and engage with people by using emotional triggers.
Goals
- Introduce and establish Bibilekandura Tea’s brand presence among new audiences in France.
- Drive revenue growth and expand the brand’s footprint in the global market.
- Enhance customer lifetime value by fostering meaningful connections and loyalty.
- Introduce and establish Bibilekandura Tea’s brand presence among new audiences in France.
- Drive revenue growth and expand the brand’s footprint in the global market.
- Enhance customer lifetime value by fostering meaningful connections and loyalty.
Challenges and Approach
The Bibilekandura Tea brand building project presented multifaceted challenges that demanded a strategic and holistic approach. Chief among these challenges was the lack of a defined brand identity and messaging, requiring extensive research and deep understanding of the brand’s values and vision.
We navigated through the complexities of translating strategic insights into compelling visuals and user experiences, ensuring seamless integration of e-commerce functionality and mobile responsiveness. Crafting a comprehensive marketing strategy to drive traffic and increase brand visibility posed another challenge, requiring a tailored approach encompassing various channels and tactics. Additionally, setting up analytical and tracking tools for performance monitoring and optimization was imperative to gauge the project’s success and guide future decision-making.
Our approach involved collaborative brainstorming sessions, meticulous planning, and agile execution, leveraging our expertise to overcome challenges and deliver a comprehensive solution aligned with Bibilekandura Tea’s goals and aspirations.
Results
469%
Increase In Products Sold Within 3 Months
315%
8x
growth In digital brand footprints
12.7X
Blended ROAS
“I have been working with @Foxmindz for almost 3 years,
Sachith and team worked hard and harder everytime.
They did a great
job and I am truly satisfied with their work 
They are always readily available and extremely knowledgeable! I highly recommend 
@Foxmindz to everyone, Special thanks to Sachith and
Thank you team for the great service “
— Mr. Salitha Abeyrathne ( Founder/CEO, Bibile Kandura Tea)
One Cup,
One Connection,
One Memory
Bibilekanduratea.com
One Cup, One Connection, One Memory
Bibilekanduratea.com
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